ARBUCKLE'S HONEY BRANDING

Designing for Taste: Arbuckle’s Heather & Blossom Honey

Product labels and Amazon imagery for Arbuckle’s range of Honey.

From the start, the goal was clear: capture the purity and unique floral character of each variety while ensuring the brand stood out in a highly competitive space — both on shelf and on screen.

Label Design
We leaned into rich, earthy tones for the Heather Honey, reflecting its robust, aromatic profile, while the Blossom Honeyfeatures lighter, brighter colors to mirror its delicate, floral taste. Subtle botanical illustrations were added to reinforce the natural origins and artisanal quality of the product.

Amazon Images
On Amazon, first impressions matter. We created a clean, cohesive set of product visuals — including lifestyle shots, ingredient highlights, and callouts — to communicate trust and quality at a glance.