ARBUCKLE'S PREMIUM JAM RANGE

We partnered with Arbuckle’s to develop a premium label design for their Scottish jam range, including Raspberry, Strawberry, Honeyberry and Blackberry. The objective was to create packaging that reflects the richness of the fruit and the quality of the product while delivering strong shelf presence. A deep, luxurious colour palette combined with bold fruit illustrations and refined typography ensures each flavour feels distinctive, yet clearly part of a cohesive family.

The design balances tradition with a contemporary edge. Subtle pattern detailing adds texture and sophistication, while clear origin messaging reinforces the authenticity of the Scottish produce. The result is a confident, elegant label system that communicates craftsmanship, provenance, and premium quality at first glance, turning a simple jar of jam into a standout brand experience.